Because I Love You began with a simple idea.

Sometimes, when someone we care about is struggling, we want to help. We want to say the right thing. We want to do something meaningful. But most of the time, we do not know where to start.

That is why we created BILY Guides.

BILY stands for Because I Love You. Our guides are made for the people who want to support someone they care about through a real life challenge, whether that is smoking, drinking, gambling, or something else that affects their health, peace, and future.

We are not here to judge. We are not here to overwhelm people with information. We are here to offer a calm, thoughtful starting point.

Each BILY Guide is designed to help someone take a first step. The content is carefully structured into a simple audio experience that feels clear, supportive, and easy to follow. It is made for real people, real relationships, and real moments when help is needed most.

We created these guides around one belief.

Collections

BILY Guides Stop Smoking cover featuring cigarettes, a lighter, an ashtray, and supportive quit-smoking messages in a calm cream and green design. Stop Smoking →
BILY Guides Stop Drinking cover featuring a liquor bottle, glass, cork, and supportive sobriety messages in a calm cream and green design. Stop Drinking →
BILY Guides Stop Gambling cover featuring poker chips, dice, playing cards, and supportive recovery messages in a calm cream and green design. Stop Gambling →

Small moments of support can lead to meaningful life changes.

Sometimes that support comes from a conversation. Sometimes it comes from being present. Sometimes it comes from sending someone a guide that says, in its own way, I care about you, and I want better for you.

That is what BILY is about.

Not pressure. Not shame.

Just support, packaged in a way that feels personal, practical, and easy to share.

As we grow, our goal is to create more guides for more life challenges, always with the same intention at the centre of it all.

To help people help the people they love.

Explore Guides